Research

Creating Shared Medical Value (CSMV)

In 2021, pre-COVID-19 medical value was already at stake. So where should new normal medical care (N2MC) go? Let's discuss based on the strategic theory of shared value of Michael Porter and Mark Kramer. 

Social value is create when medical care tackles social issues. As a result, common values are created for medical care and society. The Creating Shared Medical Value (CSMV) created in this way brings creativity and happiness to the future society, which is completely different from the narrow-minded modern medicine.


The purpose of new daily medical care should be redefined as "creating common valu for the community and medical staff" rather than profits that contribute to prolonging life and improving the cure rate.